The Keep Singapore Clean Movement (KSCM) is a national call for Singapore to move from being a ‘cleaned city’ to a ‘truly clean city’. The Movement is led by the Public Hygiene Council (PHC), Singapore Kindness Movement (SKM) and is supported by the National Environment Agency (NEA). To drive awareness of the Keep Singapore Clean Movement and bring the cleanliness challenge to the forefront of the public's consciousness, a series of related activities that incorporate positive messages on social graciousness and consideration for others are held regularly. Find out more about how you can do your part to keep Singapore clean below.