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Clean & Green Singapore

Meet Bloobin

Meet Bloobin, Singapore's recycling mascot on a mission to get everyone recycling right.

Last updated 24 June 2026

WHO IS BLOOBIN?

Blue cartoon dumpster with smiling face, eyes, and wheels, decorated with red and white patterns on the front.

Twenty years ago, Bloobin started out as a dreamer full of hope. He believed that when everyone came together to recycle, we could create a greener Singapore with less waste sent to Semakau Landfill.

Over the years however, Bloobin became increasingly frustrated due to constant bin contamination. People had been treating the blue recycling bins as trash bins, throwing all sorts of rubbish into them and causing recyclables to be contaminated. Common contaminants include food and liquid waste, tissue paper, Styrofoam, electronic waste, furniture and items meant for reuse, such as clothing, toys and shoes.

Having had enough of the years of abuse and misuse, Bloobin is now on a mission to get everyone to recycle right. He wants everyone to join him to increase our recycling rates and extend the lifespan of Semakau Landfill.

Cartoon blue recycling bin character with eyes raising one finger, standing near a green garbage truck.

DOWNLOAD BLOOBIN STICKERS

Encourage your family and friends to recycle right with these adorable Bloobin stickers. They can be used on WhatsApp, Telegram and Instagram!

Bloobin sticker pack ad showing blue bin cartoon characters with QR codes for WhatsApp and Telegram downloads.

Download links:

WhatsApp: Click here to download

Telegram: Click here to download

Instagram: Simply search for ‘Bloobin’ under the GIF stickers function to start using them for your Instagram Stories!

FEATURE BLOOBIN IN YOUR INITIATIVES!

We can all play our part to recycle more and recycle right. 

If you or your organisation would like to include Bloobin in your materials, please contact 3PMCD_Enquiries@nea.gov.sg. You may also use our existing materials here.

For more information on or applications of Bloobin, please refer to the Bloobin Character Guide.

Blue cartoon recycling bin with eyes, a worried expression, and a sorting chart showing colored dots and X marks on its front.